Branding
Contributed to an internal rebrand, constructed brand guidelines, and finalized brand identity.
Was essential in the ideation, and generation of vector graphics in the internal process of reinvigorating the Dutch Bros identity, during the rebrand of 2015. Finalized intricate details of the vector logo package, windmill branding icon, and supplementary marks
Page Layout for a printed culture booklet.
Created for an internal culture conference named “Coachapalooza” - this booklet was created with intent to be a printed deliverable, for those in attendance.
Brand Book
Regional Marketing
Designed regional projects for dutch bros coffee, across 7 states in the west-coast. The Dutch marketing studio acted as an in-house agency, where the clients were regional operators in their respective territories. Focused primarily on vector-based graphics, POS, and marketing support, such as ads, clings, and web / social graphics.
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Yakima, WA
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Lancaster, OR
Illustration &
Type Design
Digital & traditional Illustration / Typography.
Various illustrations and typogrtaphic wordmarks created for deliverables such as apparel, seasonal campaigns, stickers, and other various categories. Custom typography created for highlighted seasonal featured drinks.
Art direction, ideation & execution of seasonal campaign creative & deliverables.
Using a proprietary developmental roadmap, worked with an internal marketing department to develop 5 annual seasonal campaigns (4 seasons + Holiday). These campaigns were then utilized across multiple deliverables such as POS, window clings, stickers, apparel, and social media graphics. During the holiday campaign we were also tasked with delivering a unique line of packaging for the seasonal cups, across multiple sizes and containers. This process was a collaborative effort, and allowed a communal showcase of collaborative effort within a team of creatives.
