Packaging
Design
Produced Packaging Design for Humm Kombucha while leading their in-house creative studio.
Designed Packaging, and managed projects over Humm’s probiotic-packed kombucha products. this packaging work spanned from printed labels, to direct to print cans, and as far as flexography print pre-press.
This includes all steps ranging from design innovation to pre-press for final deliverables.
Designed Costco-exclusive packaging, in accordance to the vendors in-store shopping guidelines: with optimization in mind for consumer engagement. Built an in-person relationship with flexography print partners for optimal print results, both pre-press and through print workshops.
Branding
Rebranded the Laird Superfood brand identity, and constructed brand guidelines. these brand guidelines to embody the spirit of Laird and his mission to bring clean, plant-based ingredients to everyone with his Coconut coffee creamers, drink mixes, and supplements. Laird grew up in Hawaii and is a big wave surfing pioneer. His home on Kauai is surrounded by lush tropical vegetation, which is bountiful in fresh fruits and vegetables
SO FIZZIN' GOOD
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BUBBLES WITH BENEFITS
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HUMM ALONG
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SO FIZZIN' GOOD 〰️ BUBBLES WITH BENEFITS 〰️ HUMM ALONG 〰️
Illustration &
Apparel Design
Digital Illustration &. Apparel design,
developed for retail sale in the Humm Kombucha taproom shop, in it’s hometown of Bend Oregon.
2024 Prime Day • E-Mail Marketing
One of the busiest times of the year for a CPG company. Time to Amazon. Great art direction can make all the difference between a lackluster email, and a campaign that drives needed conversion, in a time where there is steep competition for consumers drink-money.
Campaign /
Art Direction
Digital
Media
Art Direction - digital social campaign.
