Packaging
Design
Designed Packaging, and managed projects,
over the multi-category product catalog for laird superfood during Lairds internal rebrand, and packaging overhaul. This includes coffees, creamers,drink mixes, supplements, and more. This includes all steps ranging from design innovation to pre-press for final deliverables.
Lairds internal marketing team, working closely with Stone (led my myself acting as the Senior packaging designer) - re-crafted the Laird Superfood identity, which has most often been recognised as the ‘pouch with the surfer’. A complex task that came with an incredible lift of in-house responsibilities. These ranged from leading creative review meetings with our agency partners, to establishing a system of project management utilizing the Smartsheets platform. Establishing relationships with print partners in multiple categories: From pre-production print file production, to in-facility workshops & press checks. Developing relationships with print partners both domestic, and over-seas.
Brand Partner: Stone Agency
Branding
Laird Superfood logo finalization,
Implementation of brand identity &
Construction of internal brand guidelines.
developed brand guidelines to embody the spirit of Laird and his mission to transform people and planet Earth through better food - providing the power of real, whole plant-based foods.
Campaign /
Art Direction
USSA brand partnership.
Designed seasonal campaigns for Laird Superfood, during a sponsored brand partnership between Laird & US Ski and snowboard. We sponsored pro riders during the Woodward superpipe, Toyota olympic qualifier event - building up to the 2022 winter olympics. I was able to attend and see our brand activation program in effect, at the qualifier at Copper Mountain Colorado, where we sampled product in a warming hut.
2024 Core Branding • E-Mail Marketing
