Campaign Art Direction
Explore Lincoln city came to us to develop their new campaign for 2025 which was intended to encompass the spirit of a coastal community, rich with a thriving community of beach-lovers. The Get Salty vernacular was created to represent a persona of self-identified “Salty” personalities that make up the character of the town. With this: I created an aesthetic that can only be described as “suitable for a salty sea-dog”. Utilizing gritty & edgy distressed imagery, as well as tasteful & colorful overlays to symbolize the vast complexity of culture & commerce in this region. Lincoln City has it all.