Developed the Line Roots Branding Package.
Designed to incorporate the iconography of the line Roots naming recognition (LR), along with timeless and straight-forward visual elements of electricity, to convey effective visual messaging. Developed to be used over multiple platforms, both in physical printed goods, and an ecommerce sales platform.
Logo Design
& Branding
Mascot
Design
Digital Illustration.
Developed a mascot / character illustration to be utilized as a playful component to the Line Roots branding elements, across multiple platforms, including merchandising, ecommerce, and for use as a secondary brand element. This character is equipped with lineman’s tools, to better associate with the overall theme of the company, and it’s product offerings.
Apparel
Design
Developed Graphics for Apparel.
Designed various typographic layouts, graphics, and illustrations to be utilized via screenprinted designs, intended to be sold in the Line Roots company store, as well as in-person during training seminars. These graphics are directly related to the industry associated with the Line Roots brand, like Lineman, Electricians, and anyone willing to live life without the fear of being zapped from time to time.
